One of the most common concerns we hear from blondes is, "Why does my hair keep going brassy?" Even after a fresh colour appointment, blonde hair can quickly lose its brightness and develop unwanted yellow or orange tones.
That's where the new K18 TripleBright Oxidation Defense Purple Shampoo comes in. This isn't your typical purple shampoo. In fact, it tackles the root cause of brassiness rather than simply masking it.
What Makes TripleBright Different?
Most purple shampoos work by temporarily counteracting yellow tones with purple pigments. While this can help, traditional formulas don't address what's causing the brassiness in the first place.
K18 TripleBright takes a completely different approach with its breakthrough triple-action technology.
1. Removes Metals and Minerals
Hard water can leave behind metals and minerals that contribute to oxidation, one of the biggest causes of brassiness in blonde hair.
K18's Ionic Detox technology helps remove these brass-inducing particles, with claims that a single wash can remove up to three months of brass build-up caused by hard water.
2. Neutralises Existing Brassiness
The formula uses precision violet technology to tone away unwanted yellow and orange hues without overcorrecting.
Unlike some purple shampoos that can leave hair looking dull, grey, or even lavender, TripleBright is designed to restore a cleaner, brighter blonde without staining or overtoning.
3. Helps Prevent Future Brassiness
The innovation doesn't stop there. TripleBright also creates a protective barrier that helps prevent metals and minerals from reattaching to the hair during future washes.
The result? Brighter blonde hair that stays fresher for longer between salon visits.
A Purple Shampoo You'll Actually Enjoy Using
One of the standout features of TripleBright is its unique foam format.
The lightweight foam distributes easily through the hair, allowing for even coverage from roots to ends and targeted application where you need it most. Best of all, it rinses cleanly without staining your hands, shower, or clothing.
Who Is It For?
TripleBright is ideal for anyone with:
- Blonde hair
- Highlighted hair
- Balayage
- Lightened brunettes
- Grey or silver hair
- Bleached or lifted tones
It works across all hair types and textures, helping maintain brighter, fresher-looking colour while reducing unwanted brassiness.
How To Use It
Getting salon-fresh brightness is simple
- Wet your hair thoroughly.
- Apply 2-3 pumps of TripleBright foam shampoo.
- Distribute evenly and lather from roots to ends.
- Leave on for 1-3 minutes.
- Rinse thoroughly.
Use as needed to keep your blonde looking bright, fresh, and beautifully toned.
If you've ever felt disappointed by purple shampoos that leave your hair purple, patchy, or only provide temporary results, K18 TripleBright offers a smarter solution.
By helping remove the underlying causes of brassiness while neutralising unwanted tones and protecting against future oxidation, it's an exciting new step forward in blonde hair care.
Looking to keep your blonde brighter for longer? Explore K18 TripleBright Purple Shampoo online or visit your local Rodney Wayne or Shampoo 'n Things store and speak with our team about adding it to your haircare routine.
